Pepsi’s Mafia web-series goes viral; is India ready for the Mini Can?

The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication. Pepsi India has rolled out a quirky mini web series to promote its recently launched offering ‘Mini Can’. The new product is a bite sized packaging that provides 150 ml cola drink in a… Continue reading Pepsi’s Mafia web-series goes viral; is India ready for the Mini Can?

Komal Mehra, USHA’s Events Head Reveals Strategy for Sponsorship of IPL and Other Platforms

Believing in the brand ethos ‘Play’, Usha has always been supportive of numerous sporting initiatives in the country and is committed to promote a fun, active, and healthy lifestyle. The leading household consumer durable company will be the official partners for the Mumbai Indians team for the 9th season of the Indian Premier League. This… Continue reading Komal Mehra, USHA’s Events Head Reveals Strategy for Sponsorship of IPL and Other Platforms

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers. The Indian market today is a curious intersection of marketing and branding trends that pit the traditional approaches with the digital, and a new wave of televangelists-turned-tycoons who are changing the rules of the… Continue reading Caution: Diversion ahead

KFC gives lunch hour another go; will the Indian consumer bite?

The QSR brand, most commonly associated with ‘anytime snacking’, has tied up with Mumbai’s famous Dabbawalas to promote its 5-in-1 lunch meal box. In the year 2013, the Quick Service Restaurant (QSR) chain Kentucky Fried Chicken (KFC), had launched Rice Bowls to make a mark in the Indian market with the aim to position itself… Continue reading KFC gives lunch hour another go; will the Indian consumer bite?

Meet Team Vermillion: The agency behind Baba Ramdev’s Patanjali

Behind the marketing blitzkrieg that has made Patanjali one of the most prolific advertisers in India today, is the relatively lesser-known Delhi-based agency Vermillion. Think Big, Act bigger. Patanjali has stood by this axiom in every possible manner, be it its product portfolio, brand building, advertising, revenue targets or simply Baba Ramdev’s rhetoric. But, what’s… Continue reading Meet Team Vermillion: The agency behind Baba Ramdev’s Patanjali

Western Union Associates With ‘FAN’ For Baisakhi Harvest Festival

The Western Union Company, one of the market leaders in global payment services is giving consumers a chance to meet the superstar Shah Rukh Khan this Baisakhi, when they receive money via the Western Union® service in India. Western Union has associated with Yash Raj Films’ new movie FAN starring Shah Rukh Khan, due for… Continue reading Western Union Associates With ‘FAN’ For Baisakhi Harvest Festival

Maruti Suzuki Ertiga spreads LUV during Delhi Odd-Even ruling with #EvenYourOdds.

Strengthening its brand proposition Maruti Suzuki Ertiga keeps Delhiites going during Odd-Even ruling. Life is not always as planned. The roads could be even or have potholes. One cannot predict the next turn of events. But one can be well prepared to deal with the speed breakers and still enjoy the ride. One such speed… Continue reading Maruti Suzuki Ertiga spreads LUV during Delhi Odd-Even ruling with #EvenYourOdds.