Usha International, a leading household consumer durable company, will be the official partners for the Mumbai Indians team for the 9th season of the Indian Premier League. VIVO IPL 2016 is scheduled to be held during April-May.
Believing in the brand ethos ‘Play’, Usha has always been supportive of numerous sporting initiatives in the country and is committed to promote a fun, active, and healthy lifestyle. Apart from the IPL, the brand has been associated with Cricket for deaf, football, Frisbee and more. The latest official partnership with Mumbai Indians team will be Usha’s 3rd year of consecutive association with the IPL franchise.
Elated at this association, Komal Mehra – Events Head, Usha International said, “Cricket is the most beloved sport in India and Mumbai Indians in IPL, the defending champions have the most talented players in its team. Immense reach of these players will help us penetrate the market across all demographics. This long-term commitment for the 3rd consecutive year, with the champions of year 2015, is a step towards connecting with our cricket crazy Indian audience and thus strengthening our footprints in the country, especially in the western parts.”
“At Usha, we believe in the brand ethos, ‘Play’ and developing a sporting ecosystem in the country. In addition to IPL, we have always been supportive of numerous other sporting initiatives in the country like Ultimate flying disc, cricket for deaf, Golf, Football etc. Through this, we hope to instil sporting spirit amongst our audience for creating a healthier and active lifestyle, and encourage sporting talent in the country. Additionally, our innovative product portfolio is also aligned to the same lines of caring for our consumers promoting health and well-being as the priority,” she adds.
Before its association with Mumbai Indians, Usha was the official IPL partner of Chennai Super Kings.