The American cosmetics major, Maybelline New York, carried out a number of on-ground elements at the recently concluded 2016 Autumn-Winter edition of the Amazon India Fashion Week. The make-up brand was also one of the key sponsors of the trade event, held from March 16 to 20, at Jawaharlal Nehru Stadium in Delhi.
The Maybelline Lounge was curated by Vibgyor Brand Services. The agency had also associated with the brand during the spring-summer edition. Read more: Vibgyor Brand Services creates Maybelline Lounge at AIFW S/S’16
Maybelline’s official make-up artist Elton Fernandez along with Bollywood star Athiya Shetty was also roped in to deliver some DIY sessions to bloggers and beauty enthusiasts present at the event.
When it comes to setup and decor, the Maybelline Lounge had a colour combination of red, white and black with an LED screen, premiering Maybelline’s international ramp shows as well as on-ground interactions with consumers.
Further to this, Maybelline also presented designer Namrata Joshipura’s runway show on Day 5 (March 19). Athiya Shetty, the face of the brand was the showstopper for the celebrated designer.