Pepsi’s Mafia web-series goes viral; is India ready for the Mini Can?

The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication. Pepsi India has rolled out a quirky mini web series to promote its recently launched offering ‘Mini Can’. The new product is a bite sized packaging that provides 150 ml cola drink in a… Continue reading Pepsi’s Mafia web-series goes viral; is India ready for the Mini Can?

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers. The Indian market today is a curious intersection of marketing and branding trends that pit the traditional approaches with the digital, and a new wave of televangelists-turned-tycoons who are changing the rules of the… Continue reading Caution: Diversion ahead

Vibgyor’s Monochrome Lounge For Maybelline @ #AIFWAW16

The American cosmetics major, Maybelline New York, carried out a number of on-ground elements at the recently concluded 2016 Autumn-Winter edition of the Amazon India Fashion Week. The make-up brand was also one of the key sponsors of the trade event, held from March 16 to 20, at Jawaharlal Nehru Stadium in Delhi. The Maybelline… Continue reading Vibgyor’s Monochrome Lounge For Maybelline @ #AIFWAW16

Usha Back As Official Partners To Mumbai Indians @ IPL For The 3rd Time In A Row

Usha International, a leading household consumer durable company, will be the official partners for the Mumbai Indians team for the 9th season of the Indian Premier League. VIVO IPL 2016 is scheduled to be held during April-May. Believing in the brand ethos ‘Play’, Usha has always been supportive of numerous sporting initiatives in the country… Continue reading Usha Back As Official Partners To Mumbai Indians @ IPL For The 3rd Time In A Row

“There’s no reason why we shouldn’t launch a new channel…”: Raj Nayak

“It could be a GEC or a music channel…” says Raj Nayak, CEO, Colors, whom we interviewed recently… Back in 2008 when this JV between US media conglomerate Viacom and India’s Network 18 Media and Investments was launched, it rose rapidly to the top and entrenched itself. Now in its ninth year, Viacom 18’s Hindi… Continue reading “There’s no reason why we shouldn’t launch a new channel…”: Raj Nayak

India Inc young guns ape Gates, Jobs in vocal rivalry

Throwing corporate propriety to the wind, founders of Flipkart, Snapdeal often aim barbs at each other on Twitter & Facebook. The bigwigs of India Inc, the Tatas, the Birlas, the Ambanis or the Ruias, restrict criticism of their bitterest rivals to their boardrooms or private conversations, never engaging in a public spat. A new set… Continue reading India Inc young guns ape Gates, Jobs in vocal rivalry

Maruti Suzuki, Saavn and Razorfish launch ‘branded streaming radio station’

The radio channel will run 24 hours a day and will play exclusive ads for Maruti Suzuki The digital agency Razorfish and the music streaming service Saavn, in partnership with the automobile company Maruti Suzuki India, have released a brand-dedicated streaming radio station on Saavn called Road Tripping. The new station is available for streaming… Continue reading Maruti Suzuki, Saavn and Razorfish launch ‘branded streaming radio station’