Ministry of Tourism awards its media mandate to Carat India

The account was won following a multi-agency pitch. Following a multi-agency pitch stretched over the last few months, Carat India has won the media mandate of the Ministry of Tourism. Carat will manage the media planning for all mediums including television, print and digital, for all investments of the ministry outside India. This business will… Continue reading Ministry of Tourism awards its media mandate to Carat India

Suck it, lick it, do the Mango Bango, ‘Choos’ the Mango: What’s Frooti trying to say?

Frooti’s 2016 summer campaign is a funky new rendition of the #TheFrootiLife, a catchphrase launched last year. This time, brand ambassador Shah Rukh Khan does the Mango Bango as singers go “Chase chase chase chase… choos, choos, choos choos”. ‘Suck it-a, Lick it-a’ continues to be Frooti’s mantra even as it launches its new campaign… Continue reading Suck it, lick it, do the Mango Bango, ‘Choos’ the Mango: What’s Frooti trying to say?

Vibgyor’s Monochrome Lounge For Maybelline @ #AIFWAW16

The American cosmetics major, Maybelline New York, carried out a number of on-ground elements at the recently concluded 2016 Autumn-Winter edition of the Amazon India Fashion Week. The make-up brand was also one of the key sponsors of the trade event, held from March 16 to 20, at Jawaharlal Nehru Stadium in Delhi. The Maybelline… Continue reading Vibgyor’s Monochrome Lounge For Maybelline @ #AIFWAW16

Usha Back As Official Partners To Mumbai Indians @ IPL For The 3rd Time In A Row

Usha International, a leading household consumer durable company, will be the official partners for the Mumbai Indians team for the 9th season of the Indian Premier League. VIVO IPL 2016 is scheduled to be held during April-May. Believing in the brand ethos ‘Play’, Usha has always been supportive of numerous sporting initiatives in the country… Continue reading Usha Back As Official Partners To Mumbai Indians @ IPL For The 3rd Time In A Row

Sports channel Ten Sports is now Ten 1

Ten Sports Network re-brands bouquet of sports channels which will be now be known as Ten 1, Ten 2, Ten 3 and Ten 1 HD The Zee Entertainment Enterprises-owned Ten Sports Network has announced a new identity for its bouquet of sports channels. The network will re-brand its channels as Ten 1, Ten 2, Ten… Continue reading Sports channel Ten Sports is now Ten 1

“There’s no reason why we shouldn’t launch a new channel…”: Raj Nayak

“It could be a GEC or a music channel…” says Raj Nayak, CEO, Colors, whom we interviewed recently… Back in 2008 when this JV between US media conglomerate Viacom and India’s Network 18 Media and Investments was launched, it rose rapidly to the top and entrenched itself. Now in its ninth year, Viacom 18’s Hindi… Continue reading “There’s no reason why we shouldn’t launch a new channel…”: Raj Nayak

Paytm eyes education sector to hit high revenue

About 25,000 campuses would be cashless, with fees, dues and canteen payments made through the mobile wallet. With its eyes on a revenue target of $2 billion (about Rs 13,400 crore) by the end of the next financial year (2016-17), One97 Communications, which owns online payments company Paytm, is planning to enter the education sector.… Continue reading Paytm eyes education sector to hit high revenue