Royal Challenge launches #PlayBold India anthem for cricket fans

The anthem, released through a video stars M S Dhoni and Virat Kohli. With the ICC T20 World Cup and IPL around the corner, liquor brand Royal Challenge is all set to inspire the Indian cricket team with its recently-released ‘Play Bold’ anthem for its range of sports drinks. Conceptualised by DDB Mudra, the campaign… Continue reading Royal Challenge launches #PlayBold India anthem for cricket fans

Zee Media to launch English News Channel Wion in mid-2016

The channel will report global news and issues from a South Asian perspective. Zee Media Corporation Limited (ZMCL) has announced that its global news channel, slated to be launched this summer, will be called Wion ( World Is One News). The channel will report global news and issues from a South Asian perspective. Commenting on… Continue reading Zee Media to launch English News Channel Wion in mid-2016

Coke releases first desi ad under Taste the Feeling umbrella

The ad, which unveils the local rendition of the new global positioning ‘Taste the Feeling’, features Bollywood actor Sidharth Malhotra. A month after Coca-Cola shifted its positioning from ‘Open Happiness’ to ‘Taste the Feeling’, the company has rolled out a desi campaign for the India market. The new positioning is designed to keep the product… Continue reading Coke releases first desi ad under Taste the Feeling umbrella