KFC gives lunch hour another go; will the Indian consumer bite?

The QSR brand, most commonly associated with ‘anytime snacking’, has tied up with Mumbai’s famous Dabbawalas to promote its 5-in-1 lunch meal box. In the year 2013, the Quick Service Restaurant (QSR) chain Kentucky Fried Chicken (KFC), had launched Rice Bowls to make a mark in the Indian market with the aim to position itself… Continue reading KFC gives lunch hour another go; will the Indian consumer bite?